If you have a preexisting reputation with email sending and would like to repair that reputation, there are ways to do so. You cannot simply send an email and hope for the best. Rather, you have the take the precautionary steps to ensure that your email gets sent properly. 

If you don’t take these precautions from the start which thus results in a negative reputation with email marketing, you must work hard to earn back a positive reputation. To do so, here are a few ways that you can create a better reputation for yourself and your brand: 

  • Only Use Permission-Based Email Lists
  • Take Age Into Account
  • Never Send From a Different Domain Name
  • Make Sure Your Emails are Authentic
  • Don’t Send Information that is not Relevant

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