After repairing your email marketing reputation, it is then important to follow crucial tips and tricks to improve your email deliverability from the start so that you no longer have to deal with such issues. To help you to increase your email deliverability, below are the top 7 tips to ensure that your email marketing is up to par:
Don’t feel too embarrassed to reach out to experts. If you need any additional help, experts are called experts for a reason. They can provide you with the information or resources to optimize your business email marketing.
Make sure that the overall design and layout of your email is appealing to the customers and clients. First impressions on every single email are crucial, so you want to be sure that your aesthetic is reflective of that and of your business.
You want to be sure that keep your email list current and up to date. This means not sending emails to those who don’t engage with your emails anymore. Instead, focus on those who are still actively engaged in your marketing and mailing.
Have an email IP address that is specific to your company and brand rather than having a typical free IP address. This will increase your reliability in the eyes of the customers.
As described later in the article, you want to be sure that authenticate your email so that you look more legitimate as a business and more professional overall. This also reassures your customers that you are not a scammer.
It is always important to look at the data that is being presented to you and make ways to improve from there. Once you see what the customers are interested in where you are falling behind, you can take measures to improve in that specific area.
There is a difference between marketing emails and transactional emails. Rather than bunching these together into one email, make them two separate entities to establish your credibility and your intentions.